New Instagram Feature Tells You Which of Your Followers Straight Up Hate You

The latest Instagram plus feature finally lets subscribers see just who hates you and how much! If you’ve ever had a sneaking suspicion about that one coworker, or even your cousin now you can know for sure. Thanks to Instagram AI and Facebook's mind reading software, analysts are able to create a clear profile on your followers and their feelings.

We reached out to the minds behind Instagram's newest feature and asked them how they got the idea. “It was simple really,” co-creator Jacob Hamm said, “All we had to do was play into people’s weaknesses. Which is the need to know who hates you and specifically how much.”

In addition to seeing who rewatches your story, Instagram can show you how your story makes others feel. Get enough hate watches and you'll unlock free rewards. Like free content boosts, access to #hater spaces, and more! There’s a big difference between watching a story for fun and watching a story out of hate. It’s important to know which is which.

Watching from a place of hate is the best way to keep people hooked on content. This is the theory that started it all.

“The more they hate it, the more they watch. Our AI facial trackers catch every smirk, glare, and scoff. Then the data is run pinpointing exactly who hates you,” chimes in Warren Jones, the other programmer responsible.

Instagram's newest feature also lets you decide which of your haters to keep. Nothing fuels content quite like ragebate. As they say, keep your friends close and your enemies closer!